Twin Peaks - Conversation With The Stars live tour (Australia and New Zealand)

• tour inception
• radio promotions manager
• marketing campaign manager
• artist liaison manager
• tour talent manager

I brought this tour concept to promoter David Roy Williams after a meeting with Twin Peaks Executive Producer Sabrina S. Sutherland in Los Angeles. Williams saw this concept as totally exciting and within months we were licensing the brand through our friends at CBS and Showtime. In a world first, the cast of Twin Peaks would appear in Australia and New Zealand in an interactive Q and A style forum event with fans clambering for meet and greet ticket packages, as well as a chance to ask a question to one of the world’s most celebrated film directors and co-creator of Twin Peaks, David Lynch.

As well as managing this tour from it’s inception through to farwelling the cast as they got back on a plane to the USA, I also looked after the marketing implementation which included national radio campaigns, public space billboard take overs, EDM activation and database harvesting. I also managed in-house marketing opportunities within the event venues such as postering, on-site billboard activation, flyers and onsite digital screen utilisation.

The Twin Peaks cast live tour gained critical acclaim from local and international media- and fans are still begging for more!

Sheryl Crow & Melissa Etheridge

• assistant publicist (radio interviews)
• radio promotions manager
• digital outlet promotions manager

My role on this tour was radio and digital media outlet promotions/ publicist assistant for this incredible Sheryl Crow and Melissa Etheridge Australian tour - working for Estellar Publicity and TEG LIVE. I scheduled pre-tour phoners for the talent and executed radio and digital media outlet promotions including ticket giveaways for Australian Radio Network (ARN) and Southern Cross Austereo (SCA), themusic.com.au, Midsumma Festival, Music Insight (WA), Beat Magazine, Out In Perth, Joy FM (Australia’s only LGBTQ radio) and Glam Adelaide. The tour was a roaring success - absolutely epic!

Jeff Trott, Nashville

• artist social media manager (current)
• video and static image content development
• copy creator

BMI Award winning, singer-songwriter, producer Jeff Trott is a member of the Nashville music scene. 

Trott's name is most synonymous with Sheryl Crow having co-written some of her biggest hits including "If It Makes You Happy”, "Everyday is a Winding Road” ,“A Change”, "My Favorite Mistake” and “Soak Up The Sun”. 

Jeff was awarded Songwriter of the Year by BMI in 1998. 

Working directly with Jeff - I research, produce and post social media content across Jeff’s official Instagram and official Facebook artist pages. This includes creating video, static image and text content. Jeff’s fans are engaged with the social media accounts and enjoy connecting with the content and artist.

More on Jeff Trott:

Most recently he produced and co-wrote songs for the 2019 Hootie and The Blowfish record “Imperfect Circle”, as well as producing indie artist Aaron Lee Tasjan's album "Karma For Cheap”, Sheryl Crow’s 2017 album “Be Myself” and is credited as a writer, musician and producer on 4 tracks from Crow’s 2019 album“Threads”. 

Further collaborations include Clare Dunn “Salt and Lime” (latest single), Devon Gilfillian, Jillian Jacqueline, Lucie Silvas, James Mercer (of The Shins) The Brummies, Brandy Clark, Randy Houser and New West artist Andrew Combs’ single “Save Somebody Else.”

Jeff is a diverse musician who has played in bands such as Tears For Fears, Wire Train, World Party, Pete Droge and in addition he launched a psychedelic solo record in 2001 “Dig Up The Astroturf” which was mixed in 5.1 for DTS. 

The Monkees The Mike and Micky Show

• radio and publicity campaign manager
• marketing campaign manager
• artist liaison manager

My role on this tour was marketing manager for both the Australia and New Zealand tours. I activated national and local radio ad campaigns, radio giveaways, public space billboard take overs, database harvesting and EDM activation via ticketing outlets and concert venues. I also managed in-house marketing opportunities within the event venues such as postering, on-site billboard activation, flyers and onsite digital screen utilisation. I was also responsible for overseeing the digital ad spends which were activated on Facebook and Instragram. This tour was a huge success for The Monkees, who can now gloat with a sold out Sydney Opera House date under their belt, along with almost every other venue on the tour. An outstanding result!

Postmodern Jukebox

• assistant promotions manager
• assistant marketing manager
• community promotions manager

My role as part of this tour was to create promotional opportunities via partnerships that were built via grassroots techniques by myself which saw me networking with community groups, singing schools, music schools, universities, jazz clubs and jazz community groups to activate promotional activity via their databases, their social media reach, ticket giveaways and buyer incentives. I also worked alongside the venues in implementing in-house marketing including postering, sponsored social media ad posts, EDMs and local television ad placements, This was a mammoth tour- The biggest PMJ Australian and New Zealand tour in the band’s history!

Dita Von Teese

• assistant publicist
• radio promotions manager
• digital outlet promotions manager

My role in this campaign was radio and digital media outlet promotions manager, working for Estellar Publicity and TEG Dainty. I executed promotional activity including ticket giveaways for national radio partnerships including Australian Radio Network (ARN), Southern Cross Austereo (SCA), Joy FM (Australia’s only LGBTQ radio) plus a host of important digital outlets such as Style Magazine (#1 Brisbane QLD fashion magazine), Midsummer Festival, Lesbians On The Loose, Q Magazine, themusic.com.au, Beat Magazine, Scenstr and Time Out. Dita Von Teese yet again proved she is the Queen of Burlesque with multiple sold out shows and 2nd night shows added!

Alison Moyet

• assistant publicist
• radio promotions manager
• digital outlet promotions manager

My role in this campaign was radio and digital media outlet promotions manager for this wonderful tour, working for Estellar Publicity and TEG LIVE. I executed promotional activity including ticket giveaways for Australian Radio Network (ARN), Joy FM (Australia’s only LGBTQ radio) and for a host of leading digital outlets and organisations such as Midsummer Festival, Women In Pop, Lesbians On The Loose, Pride Western Australia, Pride Queensland, Sydney LGBTQ Mardi Gras, Q Magazine, themusic.com.au, Beat Mag, Scenstr and Time Out.

Cowboy Junkies

• radio and publicity campaign manager
• marketing campaign manager

My role for this tour was marketing and promotions manager for both Australia and New Zealand tours. I activated national and local radio ad campaigns, public space billboard take overs, social media content posting, database harvesting and EDM activation via ticketing outlets and concert venues. I also managed in-house marketing opportunities within the concert venues such as postering, on-site billboard activation, flyers and onsite digital screen utilisation. I was also responsible for overseeing the digital ad spends which were activated on Facebook and Instagram. Due to the Covid-19 pandemic, this tour has been moved to 2022 but has almost sold out already - which is a brilliant result for the band!

Air Supply

• assistant radio promotions manager
• assistant marketing manager

My role for this tour was assistant marketing and promotions manager for both the Australia and New Zealand tour dates. This included artist liaison, social media content posting and EDM activation via ticketing outlets and concert venues. I also managed in-house marketing opportunities within the concert venues such as postering, on-site billboard activation, flyers and onsite digital screen utilisation. The much adored Air Supply enjoyed sold out shows including a sold out Sydney Opera House!